World soccer body FIFA, earning R25 billion (about $ 2.8 billion) from the television rights to broadcast the finals at the world championship in 2010 in South Africa.
This massive increase in the number of R22 billion, FIFA, during the last two World Cups, in the aggregate, TV director Niclas Ericson, FIFA said the briefing in Johannesburg on Monday.
FIFA also in 2010 for millions of fans on their mobile phones around the world.
FIFA spent an estimated R1.5 billion TV products to the world stone. But Erickson said he is counting on the audience a little more than 26 billion worldwide during the tournament in a month, as many pointed out that in Germany in 2006.
Ericson, said: "It is difficult to estimate the expected audience. If a country like China with 1.3 million people during the World Cup and then the audience up.
"But despite that, at the point of saturation, it is difficult to estimate how many people even in Africa. It depends on how well teams fare in Africa in the World Cup, but we hope that it will be approximately the same as in 2006 .
Ericson, FIFA said Africa would be better to decide before the end of 2010. "We have entered into an agreement with the African Union, radio, television rights in 41 countries in sub-Saharan Africa until the end of 2009. The dream would be that an African team to achieve the upper end of the year to increase the TV audience.
"We hope that support for Africa as a country on the continent is far in the World Cup, but we want to ensure that this event is, as many Africans as possible, because this is the case in Africa.
FIFA is now the issue at home with BA as the host broadcaster SABC and the official radio station. BA Francis Tellier Director also announced that all World Cup games on the phone in the world.
Tellier said: "Not everyone can become a TV screen when the game. Thus, we are able to ensure that the parties, results and updates, etc. will be in the mobile (mobile) phones. This is innovation, and we believe that well accepted. "
Tellier also said that the quality of emissions will be the largest in history. Instead of more than 25 cameras in Germany in 2006, events in 2010 will be at least 29 and up to 32 cameras in the past and the major parties.
FIFA Ericson TV crew travels to each of the participating teams and perform for all channels.
At the Confederations Cup would be tested in relation to television and telecommunications planning on track.
Ericson, said: "The Confederations Cup is selling well. We expect all stadiums to be filled. This event gives us the opportunity to see where we can improve and correct the errors, more than in the 2010 World Cup."
2010 certificate in the amount of R25bn '
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